This will prove beyond the shadow of a doubt that the word “Name” not only means “character and reputation” but also a literal written and spoken name.
This is the definition of the Hebrew word “shem” which is translated as “name” all throughout scripture
Strong’s # 8034 Shem; a primitive word [perhaps rather from 7760 through the idea of definite and conspicuous position; compare 8064]; an appellation, AS A MARK or memorial of individuality; by implication honor, authority, character: – + base, [in-] fame[-ous], name[-d], renown, report.
As you can see from the above definition, Yahweh’s name not only represents His character but the Name Yahweh is also HIS MARK! What is a mark but something that is written? The Name YAHWEH also is His memorial of individuality. This definition goes hand in hand with scripture:
Exodus 3:15 (KJV) And Elohim said moreover to Moses, Thus shalt thou say to the children of Israel, YAHWEH Elohim of your fathers, the Elohim of Abraham, the Elohim of Isaac, and the Elohim of Jacob, hath sent me to you: this [is] my name for ever, and this [is] my memorial to all generations.
Man has set up many memorials for himself such as “The Unknown Soldier” or “The Wall” for instance. Can you imagine the punishment one would recieve if someone had gone up and destroyed one of these memorials?
Now if we wouldn’t desecrate one of man’s memorials, then why would anyone want to desecrate Yahweh’s Memorial – His Name!?
We do not have the right to change His name to whatever we want to call Him. Yes, He has many titles as many of us do…such as brother, father, son, daughter, etc. But just as you have a personal name, so does He, and He wants us to call upon His name. Why not do so? Why replace His name with a generic title? His name is His memorial, so let’s remember it and use it.